Travelers from around the nation and the world vacation on Southern California beaches to experience what the beach lifestyle embodies. Southern California’s coastal lifestyle has created an image of health and happiness, and it’s a unique population of those who enjoy travel, outdoor activities, music, art, and a variety of other entertainment.
The California Lifestyle is refined and molded into a more specific state of existence that is defined by health & environmentally-conscious consumers with disposable incomes, who stay ahead of the mainstream and are powerful brand advocates. As more and more media options vie for consumer attention, it is increasingly important to stay on top of the mind.
Adopt A Highway Maintenance Corporation’s other company Adopt A Beach, offers a simple, environmentally smart solution to reach those consumers in one of the most relaxing and enjoyable atmospheres, the beach. Our audience is comprised of trendsetters who have the influence to spread our advertisers’ messages far beyond our effective reach numbers.
Businesses have the opportunity to sponsor different county beaches throughout Southern California. These beaches go as far south as Huntington Beach and as far north as Nicholas Canyon. Posters with the company’s unique advertising message are displayed on EcoSmartTM bins all throughout the beach, pier, sidewalk, and parking lots. These bins encourage people to be mindful of their waste and are there for them to to throw away their trash.
In addition, Adopt A Beach crew members go out and remove trash, clean the bins, and upkeep the beaches in exchange for the monthly fee paid by sponsors. The program is simple and it’s a program that works.
For more information, visit the Adopt A Beach website, or call 800-200-0003!