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The statewide public awareness campaign raises awareness about stormwater pollution.

Sacramento, California – Adopt A Beach®, a subsidiary of AAB Outdoor Media®, is proud to announce its partnership with the “Protect Every Drop” campaign. Led by Caltrans’ Stormwater Program, the campaign seeks to educate Californians about sources and pathways of stormwater pollution and to encourage consumer behavior that reduces pollutants.

Both organizations recognized complementary missions to improve water quality and to keep our streams, rivers, and coastal waters more drinkable, swimmable, and fishable. The partnership between the Caltrans Stormwater Program and AAB Outdoor Media will help bring additional awareness to those impacted by stormwater pollution by strategically placing campaign messages on beaches, boardwalks, piers, and parking lots. Examples include creative wraps around trash receptacles, benches, and other strategic placements.

The campaign aims to change public behavior through education and provide information about how individual actions can protect and preserve receiving waters by controlling pollutants transported via surface water flow. The campaign addresses key actions the public can take, including:

1) Properly disposing of trash and other items containing pollutants
2) Covering and securing truckloads that may fall or blow, off during travel
3) Performing routine vehicle and tire maintenance, which reduces pollution from vehicles

The campaign also addresses other pollutants found in highway stormwater that may originate from non-highway sources, such as pesticides and bacteria from natural sources. For more additional information, please visit


About AAB Outdoor Media

AAB Outdoor Media is the exclusive provider of Eco-Smart™ advertising on Southern California’s busiest and most popular beaches. The Adopt A Beach Program not only provides a cost-effective way to reach your target market in one of the fastest growing media outlets—Out of Home (OOH); our Eco-Smart™ barrels, which are located directly on the beaches, pier, boardwalks, and parking lots, provide an environmentally focused opportunity for businesses who see the great importance in keeping our beaches clean. AAB Outdoor Media® is dedicated to providing adequate outdoor advertising opportunities while keeping Southern California beaches beautiful.

For more information about the Adopt A Beach® Program, please visit:

For more information about the Caltrans Stormwater Program, please contact:

Ana Serrano, PE
Office of Stormwater Program Implementation
Division of Environmental Analysis
Phone: 916 653-2351

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