Google Webmaster Guidelines – With well over 1 billion websites on the internet, it can be a daunting task to figure out the best tactics to ensure your target customer finds your website. Many tricks might seem like a shortcut in driving web traffic, but be forewarned! Google, among other search engines, is constantly editing its guidelines to ensure that users are only directed to websites that give them an optimal online experience.
What Does This Mean?
In simple terms, if Google catches you violating their guidelines, they will bump your website’s ranking down on their search results page or remove your website altogether. Some of these violations include participating in link schemes, loading your pages with keywords that are not relevant to your website, creating pages that install Trojans or badware, sneaky redirects etc.
When contemplating different techniques to increase web traffic, the main thing to consider is: “will this improve my customer’s experience on my website?” If the answer is no, don’t do it. Your website is most likely your customer’s first impression of you. Because of this, you want to ensure that you provide them with a hassle-free experience. For small businesses looking to outsource Google SEM and AdWords services, ensure the company you go with is reputable. Don’t forget to ask them if they have ever had a webmaster guideline violation.
Google also monitors content spamming. If you have doubts that your content might violate Google’s guidelines, they provide all the answers on their Content Guidelines page.
Search Engine Marketing can be a tricky thing to navigate. Overall, businesses should continuously tailor their websites to optimize customer experience, which is what Google’s guidelines are set to do.
For more information on Google Webmaster Guidelines, click here.