With the Adopt A Highway® and Sponsor A Highway® Programs, you can have your company name and logo seen by hundreds of thousands of drivers in the community. Our creative sponsorship programs give you the ability to increase your brand visibility, boost your Corporate Social Responsibility efforts, and grow your business.
Both Adopt A Highway® and Sponsor A Highway® offer an exciting paid sponsorship opportunity that allows your company name and logo to be seen on the highway’s right-of-way.
We call this unique form of marketing “Building Customer Anticipation.” When travelers see your brand on an Adopt A Highway® sponsor sign, it creates top-of-mind awareness through visibility and frequency. It also reinforces positive impressions when consumers know that you are doing good for the community.
At Adopt A Highway Maintenance Corporation®, we help businesses build successful environmental programs through roadside sponsorships. Our Adopt A Highway® and Sponsor A Highway® Programs will give you a smart and effective way to connect your business to environmental change.
*Adopt A Highway Maintenance Corporation® Annual Statistics
Businesses that participate in the Adopt A Highway® and Sponsor A Highway® Programs leave a lasting impression with hundreds of thousands of motorists each day, and millions of motorists each year.
By sponsoring highways, businesses are granted exclusivity over the only signage permitted to be on specific stretches of highways. This exclusive “ownership” enables them to establish their brand authority over local competitors and strengthen their presence in their service area.
Highway sponsorship is a cost-effective marketing strategy that provides businesses with the lowest cost per impression (CPI) compared to traditional mediums. This makes it an efficient tactic for businesses to promote their brand and maximize their marketing budget.
Highway sponsorship enables businesses to target a specific geographic area. This ensures that their brand is seen by people in a specific physical location, making it a valuable tool for businesses operating in a particular region or market.
Highway sponsorship provides businesses with constant visibility in high-traffic areas, allowing them to reach potential customers at all times. This 24/7 exposure helps businesses stay top of mind and enhances brand recall, setting it apart from traditional mediums with specific time slots or limited exposure.
Highway sponsorship gives businesses the opportunity to demonstrate their dedication to the communities they serve by supporting the safety and clean-up of local highways. Such efforts are appreciated by local residents and travelers, resulting in increased loyalty and a positive reputation for the business.
Highway sponsorship is a green initiative where part of the fee pays for professional highway cleanup, mitigating litter’s impact on wildlife. Businesses can promote their CSR commitment, appealing to the 89% of Americans who prefer socially responsible companies, and receive litter collection reports to positively impact their ESG score.
Increase your brand visibility with Adopt A Highway®.
Our signs are up and visible 24 Hours A Day, 7 Days A Week, 365 Days A Year!
