Adopt A Highway® has forged relationships with some of the nations most respected brands:

Adopt a Highway Netflix
Sponsor a Highway Dunkin Donuts
Sponsor a Highway client Disneyland
Sponor a Highway ChicFilla
Adopt a Highway Client USC
Adopt a Highway client Jet Blue

Adopt A Highway® has forged relationships with some of the nations most respected brands:

Adopt a Highway Netflix
Sponsor a Highway Dunkin Donuts
Sponsor a Highway client Disneyland


Supercharge Your Brand Exposure And Get Noticed

With the Adopt A Highway® and Sponsor A Highway® Programs, you can have your company name and logo seen by hundreds of thousands of drivers in the community. Our creative sponsorship programs give you the ability to increase your brand visibility, boost your Corporate Social Responsibility efforts, and grow your business.


How Adopt A Highway® Works

Both Adopt A Highway® and Sponsor A Highway® offer an exciting paid sponsorship opportunity that allows your company name and logo to be seen on the highway’s right-of-way.

We call this unique form of marketing “Building Customer Anticipation.” When travelers see your brand on an Adopt A Highway® sponsor sign, it creates top-of-mind awareness through visibility and frequency. It also reinforces positive impressions when consumers know that you are doing good for the community.



Corporate Social Responsibility

At Adopt A Highway Maintenance Corporation®, we help businesses build successful environmental programs through roadside sponsorships. Our Adopt A Highway® and Sponsor A Highway® Programs will give you a smart and effective way to connect your business to environmental change.


A Year in Numbers. Keeping Our Highways Clean.


*Adopt A Highway Maintenance Corporation® Annual Statistics

Leave A Lasting Impression With Adopt A Highway®

Businesses that participate in the Adopt A Highway® and Sponsor A Highway® Programs leave a lasting impression with hundreds of thousands of motorists each day, and millions of motorists each year.



By sponsoring highways, businesses are granted exclusivity over the only signage permitted to be on specific stretches of highways. This exclusive “ownership” enables them to establish their brand authority over local competitors and strengthen their presence in their service area.

Cost Effective


Highway sponsorship is a cost-effective marketing strategy that provides businesses with the lowest cost per impression (CPI) compared to traditional mediums. This makes it an efficient tactic for businesses to promote their brand and maximize their marketing budget.

Place Based


Highway sponsorship enables businesses to target a specific geographic area. This ensures that their brand is seen by people in a specific physical location, making it a valuable tool for businesses operating in a particular region or market.

Always On


Highway sponsorship provides businesses with constant visibility in high-traffic areas, allowing them to reach potential customers at all times. This 24/7 exposure helps businesses stay top of mind and enhances brand recall, setting it apart from traditional mediums with specific time slots or limited exposure.

Community Engagement


Highway sponsorship gives businesses the opportunity to demonstrate their dedication to the communities they serve by supporting the safety and clean-up of local highways. Such efforts are appreciated by local residents and travelers, resulting in increased loyalty and a positive reputation for the business.

CSR & ESG Benefits


Highway sponsorship is a green initiative where part of the fee pays for professional highway cleanup, mitigating litter’s impact on wildlife. Businesses can promote their CSR commitment, appealing to the 89% of Americans who prefer socially responsible companies, and receive litter collection reports to positively impact their ESG score.

Wayne DuBois, Vice President, Sport Durst Automotive Group

At Sport Durst, one of our guiding principles is to put our customers and community first. The Adopt A Highway® program represents another building block on that principle as it provides an opportunity for us to contribute to the upkeep and beautification of our roads that our customers travel daily.

Brooke Kessler, President, ACFEA Central Maryland Chapter

The Maryland Sponsor A Highway® program provides our organization the opportunity to highlight our mission in support of the government, military, industry and STEM academia. We aspire to increase awareness of AFCEA CMD’s efforts, allowing for greater support to our future STEM leaders.

Bruce Wiegan, owner, BNW Builders

Joining the Beautify Virginia Program is a great way to give back to our community that has supported us by making sure our highways are kept clean.

Assistant Director, Main Street Radiology

Main Street Radiology is committed to the Adopt A Highway® Program… to keep our roads clean and decrease the ongoing pollution for the community we have the pleasure of serving since 1966.

Managing Director, Western International Securities

…We’ve been fortunate to be in a position where we can help give back to the environment and to communities where we work and live… We’re appreciative to Adopt A Highway® for the opportunity to assist in keeping our community looking clean and prestigious.

Chief Operating Officer for Sports Clips

Sport Clips Haircuts is proud to be a part of the work the Adopt A Highway® Program does. Our sponsorship is great exposure for our brand.


When customers mention seeing our signs we feel that our involvement in the program has created a positive connection to the environment as well as the community.

Brad Davis, Owner, Brian B. Quick

We at Brian B. Quick are guided by our mission of ‘making lives better than before meeting us.’ It is that same guiding principle that has us involved in Adopt A Highway. With the help of Adopt A Highway, we get a chance to showcase our logo and let the community know we are here to support the mission of safe roads and cleanliness in our neighborhoods.

Supercharge Your Brand Exposure And Get Noticed

Increase your brand visibility with Adopt A Highway®.
Our signs are up and visible 24 Hours A Day, 7 Days A Week, 365 Days A Year!