Who is Adopt A Highway Maintenance Corporation?

Adopt A Highway Maintenance Corporation (AHMC) is a privately held business that partners with federal, state, and local government organizations to implement official Sponsor A Highway programs nationwide.

How much does it cost to Sponsor A Highway?

Highway sponsorship delivers an estimated CPM of $0.10 to $0.20, making it significantly more cost-effective than traditional billboards ($2.00–$5.00+ CPM) and digital display ads ($10.00–$20.00+ CPM). Monthly fees vary by market and high-traffic location.

How does Sponsor A Highway compare to traditional billboards?

Sponsor A Highway signage offers lower CPM rates ($0.10–$0.20), prime interstate visibility with 30,000 to 200,000+ daily vehicle reaches, and built-in Corporate Social Responsibility (ESG) branding through funded litter removal, whereas traditional billboards carry higher CPMs ($2.00–$5.00+) without the environmental impact.

What is included in the monthly highway sponsorship fee?

The monthly fee covers full professional litter removal maintenance along your sponsored highway segment, along with the custom design, printing, production, and installation of your full-color sponsor recognition panel.

Adopt a Highway Benefits | Adopt A Highway Today

Turn Commuters Into Customers

26 STATES IN THE US

1037

SPONSORABLE ROADWAYS

60000

MILES OF SPONSORABLE AREA

WHY CHOOSE ADOPT A HIGHWAY®?

Program Benefits

Exclusivity: Adopt A Highway® is the only way to place your name and logo on the busiest highways in the United States
Reach: National traffic counts average more than 50 million cars per year (Federal Highway Administration)
Exposure: Our Adopt A Highway® and Sponsor A Highway® signs are visible 24 Hours A Day, 7 Days A Week, 365 Days A Year
Corporate Social Responsibility: Adopt A Highway® is an excellent way to differentiate your brand through Corporate Social Responsibility.

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Reach Millions Of Motorists

Businesses that participate in the Adopt A Highway® and Sponsor A Highway® Programs leave a lasting impression with hundreds of thousands of motorists each day, and millions of motorists each year.

REACH

Reach millions of travelling motorists per year

GREEN BENEFITS

Create a positive CSR message, connecting your brand with communities

BRAND AWARENESS

Build your company brand through frequency and visibility

Outdoor Advertising Method Comparison

Advertising Method	Estimated Cost (CPM)	Average Daily Reach	Brand Value & Impact
Sponsor A Highway	$0.10 – $0.20	30,000 to 200,000+ daily vehicles	High brand recall + Corporate Social Responsibility (ESG)
Traditional Billboards	$2.00 – $5.00+	Varies by market/location	Standard commercial branding
Digital Ads / OOH	$10.00 – $20.00+	Impression-based / Rotational	High ad-block/skip rates or shared viewing time

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Greg GarveyPresident, Jakes Burgers & Beer
“…Jakes is happy to sponsor our highways and help keep our roads free of litter. With that said, let’s all pitch in and do our part…”

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Owner, SMGA
“As we all know we use these highway signs as Brand Recognition. I wanted to make sure SMGA is known to all for its beneficial work in helping our Wounded Warriors and it is working.”

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Senior Executive VP of Marketing, Zwanger-Pesiri Radiology
“Adopt A Highway® provides an opportunity for Zwanger-Pesiri Radiology to demonstrate our commitment to keeping the highways of Long Island and NY City clean. We are glad to partner with an organization that allows us the opportunity to keep our community safe and litter-free.”

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Managing Director, Western International Securities
“…We’ve been fortunate to be in a position where we can help give back to the environment and to communities where we work and live… We’re appreciative to Adopt A Highway® for the opportunity to assist in keeping our community looking clean and prestigious.”

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Chief Operating Officer for Sports Clips
“Sport Clips Haircuts is proud to be a part of the work the Adopt A Highway® Program does. Our sponsorship is great exposure for our brand.”

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Express Plumbing
“We are very involved in helping and supporting our community and we care about keeping our highways clean and beautiful.”

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Director of Enrollment Management, TVT Community Day School
“With the hope of enhancing our community, TVT Community Day School joined the Adopt A Highway® Program, allowing us to put to good use one of our core character values, Tikkun Olam, (repair the world locally and globally). At TVT, Academics are important, and Character is Paramount.”

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1-800-GOT-JUNK?
“When customers mention seeing our signs we feel that our involvement in the program has created a positive connection to the environment as well as the community.”

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CEO & Founder, Total Men’s® Primary Care
“We… are thrilled to contribute to the safety of the greater Austin community by sponsoring highway signs which serve to fund highway clean up. Our mission is to provide peace of mind to the families we insure, and safety is always top of mind for us.”

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Assistant Director, Main Street Radiology
“Main Street Radiology is committed to the Adopt a Highway® Program… to keep our roads clean and decrease the ongoing pollution for the community we have the pleasure of serving since 1966.”

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Owner, Maryland Basketball Academy
“I first saw/heard about the Maryland Sponsor A Highway® Program by seeing the actual signs on the side of the highway. What started out as one sign quickly turned into three and I’m constantly looking for more.”

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Director of Advertising, Mathis Brothers
“Mathis Brothers is proud to partner with Adopt A Highway® in cleaning up our roads and communities. We are committed to making our world a better place so the families we serve will have safer and more beautiful place to live and work.”

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General Sales Manager, Hennessy Lexus of Atlanta
“Hennessy Lexus of Atlanta joined “Adopt A Highway®” because we fill that our name associated with clean roads and highways is a very good and positive thing. We also look at it as another avenue of getting our name out there and people seeing our name many times every day, week and month as they drive by.”

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Chief Exceutive Officer, Denommee Plumbing
“We at Denommee Plumbing believe in offering only the best service to our customers, and as we continue to grow we are always finding new ways to give back to the community that has helped us flourish. Becoming a sponsor at Adopt A Highway® is a way to show the community we care about keeping the roads safe and clean for generations to come.”

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CEO, Buy My Bikes
“Buy My Bikes is proud to be a sponsor at Adopt A Highway®, as we are always looking for new ways to support the community here in San Juan Capistrano. Keeping the highways clean and safe is a privilege, and we do not take this responsibility lightly.”

Supercharge Your Brand Exposure And Get Noticed

Increase your brand visibility with Adopt A Highway®.
Our signs are up and visible 24 Hours A Day, 7 Days A Week, 365 Days A Year!

SPONSOR A HIGHWAY TODAY