Maryland Sponsor-A-Highway Program
Maryland Brand Exposure
24 Hours a Day, 365 Days a Year!
Sponsor a segment of Maryland highway with Adopt A Highway Maintenance Corporation (AHMC). Our crews clean the roadside, and your organization is recognized on a sponsor recognition sign seen by drivers on Maryland highways.
Brand awareness
Cost-effective
brand promotion
Positive exposure
and branding 24/7
Connecting brands
with communities
With AHMC, your business can sponsor a stretch of Maryland highway without organizing volunteers or sending staff to work beside traffic. You choose where you want to be seen, our professional crews remove litter and debris from your segment, and your company is recognized on a sponsor recognition sign along that stretch of road.
How the Maryland Sponsor-A-Highway Program works
The Maryland Department of Transportation State Highway Administration (MDOT SHA) runs the Maryland Sponsor-A-Highway Program. It allows companies to sponsor sections of Maryland roadways. As a sponsor, you enter into an agreement with AHMC, and our crews remove trash and debris from your sponsored segment. In return, your company receives a sponsor recognition sign along the segment.
MDOT SHA spends millions of dollars each year removing litter and debris from state roadways. Sponsorship helps keep Maryland highways clean while putting your name in front of the people who drive them every day.
Sponsorship step by step
- Tell us where you want to be seen. Share your target areas, routes or customer locations through our Get a Quote form.
- Choose your highway segment. We show you the open segments near your locations. Maryland sponsorships are sold in one-mile segments.
- Approve your agreement. Your sponsorship agreement is with AHMC, so you have one point of contact from start to finish.
- Design your sponsor panel. Our art department works with you on a full-color sponsor recognition panel.
- Sign placement. MDOT SHA determines the final sign location along the sponsored segment.
- Ongoing cleanup by our crews. AHMC crews remove litter from your segment for the length of your sponsorship.
HIGH-TRAFFIC MARYLAND HIGHWAYS
Reach drivers on Maryland’s busiest roads
Traffic volumes exceed 241,000 vehicles per day on some of Maryland’s busiest highways, such as I-270 in Montgomery County (MDOT SHA, 2025 traffic data). A sponsor recognition sign on a high-traffic segment can be seen by up to hundreds of thousands of drivers and passengers a day. Traffic varies from one segment to another, so ask us about the locations you have in mind.
Maryland sponsor recognition sign
For each segment you sponsor in Maryland, one litter removal sign with your sponsor recognition panel is placed on the shoulder of the highway, facing traffic, within each one-mile segment. MDOT SHA determines the final sign location. The sign is reflective white with black letters and measures 60″ × 48″, with a yellow silhouette of the state of Maryland behind the text and a yellow border. Your sponsor recognition panel measures 40″ × 24″.
Our art department will work closely with you to design your full-color sponsor panel so it’s clear and easy to read.
Signs are available on a first-come, first-served basis.
Where you can sponsor a highway in Maryland
According to MDOT SHA, portions of highways in counties across Maryland are part of the Sponsor-A-Highway Program, including:
- Baltimore and Central Maryland: Portions of I-95, I-695, I-83, I-795, I-195, I-70, I-97, MD 100, MD 32, US 29 and US 50 are included across Baltimore, Anne Arundel and Howard counties.
- Washington, D.C. suburbs: Portions of I-495, I-270, I-95, US 29, US 50 and US 301 are included in Montgomery and Prince George’s counties.
- Western Maryland: Portions of I-70, I-270, US 15, I-81 and I-68 are included across Frederick, Washington, Allegany and Garrett counties.
- Southern Maryland and the Eastern Shore: Participating routes include MD 4, US 301, US 50 and US 13 across several counties, including Calvert, Charles, Dorchester, Queen Anne’s, Somerset, Talbot, Wicomico and Worcester.
These are examples, not a complete list. Segment availability changes as locations are sponsored, so ask us about any Maryland location and we will check what is open.
Sponsoring a road in Baltimore City?
Baltimore City has its own program, the Baltimore City Sponsor-A-Road Program, for roads inside the city. City sponsor signs are smaller than the highway sign: 36″ × 30″ overall, with a 30″ × 15″ sponsor recognition panel.
See Baltimore City Sponsor-A-Road for details and a quote for city locations.
Benefits for Maryland businesses
- Visibility on the routes your customers drive. Your name appears beside the highways that Marylanders use for commuting, errands and travel, from the Beltways to US 50.
- Repeated exposure, 24/7. Your sign is up day and night, so daily commuters see your name again and again.
- A visible commitment to the community. Your sign shows drivers that your business helps keep local roads clean.
- No volunteer labor or roadside risk. Trained crews do the cleanup, so your team never has to schedule pickups or work next to traffic.
- Room to grow. Start with one segment near your business, add more across Maryland, and expand into any of the 25 states where AHMC offers sponsorships.
How much does it cost to sponsor a highway in Maryland?
There is no single statewide price. Sponsorship fees depend on the location, the traffic on that highway and the number of segments. The quickest way to see pricing for the areas you care about is to request a quote. For a deeper look at what drives the price, read our guide to how much it costs to sponsor a highway.
Maryland Sponsor-A-Highway FAQ
Can a business sponsor a highway in Maryland?
Yes. The Maryland Sponsor-A-Highway Program allows companies to sponsor sections of Maryland roadways. With AHMC, you pay for the service, our crews remove litter and debris from your segment, and your company is recognized on a sponsor recognition sign.
Do I have to do the cleanup myself?
No. AHMC’s trained crews remove the litter from your segment. You don’t need to organize volunteers or send staff to work beside traffic.
Which Maryland highways can I sponsor?
MDOT SHA lists portions of highways across Maryland in the program, including I-95, I-495, I-695, I-270, I-70, I-83, I-97, US 50, US 29 and US 301. Availability changes as segments are sponsored, so ask us about any location.
How much does it cost to sponsor a highway in Maryland?
Pricing depends on the location, traffic and number of segments, so there is no single statewide rate. Request a quote for the areas you want to reach.
Where will my sign be placed?
MDOT SHA determines the final sign location along your sponsored segment. Maryland highway signs are reflective white with black letters and measure 60″ × 48″, with a 40″ × 24″ full-color sponsor recognition panel that our art department designs with you.
Can I sponsor a road in Baltimore City?
Yes. Roads inside Baltimore City are part of the Baltimore City Sponsor-A-Road Program. See our Baltimore City page for details.
Related reading
Find out more about the Maryland Sponsor-A-Highway Program
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