Michigan Sponsor A Highway® Program

Michigan Brand Exposure
24 Hours a Day, 365 Days a Year!

Join the Michigan Sponsor A Highway® Program TODAY and receive positive exposure and branding 24/7. Your signs will capture the attention of your current customers as well as hundreds of thousands of potential customers each day.

Brand Awareness 100,000’s
of impressions daily

brand promotion

Positive exposure 
and branding 24/7

Connecting brands
with communities


Michigan Sponsor A Highway® Program

The Michigan Sponsor A Highway® Program was launched in 2010 in the Detroit Metropolitan Area and has grown. The program has successfully expanded into Ann Arbor, Grand Rapids, and Lansing.

Average Daily Traffic (ADT) counts reach 166,000 cars daily on some of Michigan’s busiest roadways (Michigan Department of Transportation). With the average vehicle carrying 1.8 passengers (OAAA), businesses that sponsor these areas will likely receive over 298,800 impressions daily.

Michigan Mainline Sign

For each segment sponsored, one litter removal sign with sponsor recognition panel is placed on the shoulder of the highway, facing traffic within each one-mile segment. Signs are blue with white reflective letters and measure 60″ x 42″ in size. Sponsor recognition panels measure 52″ x 16.”

Our art department will work with you to design your sponsor panel for the best visibility and exposure.

Signs are available on a first-come, first-served basis.


Find out more about Sponsor a Highway® Michigan

Complete the form below to request further information:

    *By providing your phone number, you agree to receive text messages from Adopt A Highway Maintenance Corporation. Message and data rates may apply. Message frequency varies.