Adopt A Highway® Sponsorship: Build Brand Awareness & Corporate Social Responsibility

By sponsoring highways, businesses are granted exclusivity over the only signage permitted to be on specific stretches of highways. This exclusive “ownership” enables them to establish their brand authority over local competitors and strengthen their presence in their service area.

Highway sponsorship gives businesses repeated presence on roads people travel regularly while funding professional litter removal in the communities they serve.

Highway sponsorship enables businesses to target a specific geographic area. This ensures that their brand is seen by people in a specific physical location, making it a valuable tool for businesses operating in a particular region or market.

Highway sponsorship provides businesses with constant visibility in high-traffic areas, allowing them to reach potential customers at all times. This 24/7 exposure helps businesses stay top of mind and enhances brand recall, setting it apart from traditional mediums with specific time slots or limited exposure.

Highway sponsorship gives businesses the opportunity to demonstrate their dedication to the communities they serve by supporting the safety and clean-up of local highways. Such efforts are appreciated by local residents and travelers, resulting in increased loyalty and a positive reputation for the business.

Highway sponsorship is a green initiative where part of the fee pays for professional highway cleanup, mitigating litter’s impact on wildlife. Businesses can promote their CSR commitment, appealing to the 89% of Americans who prefer socially responsible companies, and receive litter collection reports to positively impact their ESG score.