Last Updated: December 13, 2025
To prevent car accidents caused by debris and keep the roads safer, personal injury attorneys have partnered with Adopt A Highway Maintenance Corporation® (AHMC) to sponsor a highway.
Personal injury attorneys often represent individuals injured in auto accidents and understand the many risks people face when driving. The reality is that roadside litter and debris are more than just an aesthetic problem—they are a serious safety hazard. Drivers who swerve to avoid hitting objects can cause dangerous chain reactions, leading to severe injuries or fatalities.
According to a November 2025 study by the AAA Foundation for Traffic Safety, road debris is a factor in an average of 53,000 police-reported crashes each year, resulting in thousands of injuries and dozens of preventable deaths. Sponsoring a highway provides a visible, proactive solution to this safety threat. Adopt A Highway sends professionally trained cleaning crews to safely and efficiently remove litter, directly contributing to safer roads. In return, the attorney or firm receives a sponsor recognition sign for each one-mile segment they sponsor.
The Power of Proactive Public Image Management
Motorists who repeatedly see your sponsor signs associate your firm with a commitment to community and environmental health. This is a critical marketing advantage, as the legal profession often struggles with public perception.
The most recent 2024 Gallup survey on honesty and ethics confirms this challenge: only 17% of Americans rate lawyers’ honesty and ethical standards as “high” or “very high,” placing the profession among those viewed more negatively than positively by the public.
This perception gap is particularly challenging for personal injury attorneys, who must continually combat the “ambulance chaser” stereotype—the false assumption that they prioritize financial gain over their clients’ well-being. By investing in tangible, visible community safety initiatives such as highway sponsorships, personal injury attorneys powerfully demonstrate that their primary goal is safer, cleaner roads. This form of Corporate Social Responsibility (CSR) improves public image through consistent, positive brand visibility and frequency.
Adopt A Highway currently operates across 25 states and has collected millions of pounds of litter. Learn how to reach millions of local motorists and show the community that your firm is genuinely invested in public safety and environmental stewardship.
Contact us at 1-800-200-003 or visit https://adoptahighway.com/sponsor-markets/ to learn more about sponsoring a highway segment today.