Northern California Adopt A Highway® Program

Build Your Brand Exposure
In Northern California!

Join the Northern California Adopt A Highway® Program TODAY and receive positive exposure and branding 24/7. Your signs will capture the attention of your current customers as well as hundreds of thousands of potential customers each day.

Brand Awareness 100,000’s
of impressions daily

brand promotion

Positive exposure 
and branding 24/7

Connecting brands
with communities


Northern California Adopt A Highway®

Average Daily Traffic (ADT) counts reach upwards of 275,000 cars every day on some of Northern California’s busiest roadways (Caltrans). With the average vehicle carrying 1.8 passengers (OAAA), businesses that purchase a sponsorship in these areas are likely to receive over 495,000 impressions every single day.

Northern California Mainline Sign

For each segment that you adopt in Northern California, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the highway, facing traffic within each two-mile segment. Your sign will be teal with white reflective letters and measure 42″ x 54″ in size. Your sponsor recognition panel will measure 21″ x 45.”

Our art department will work with you to design your sponsor panel for the best visibility and exposure.

Signs are available on a first-come, first-served basis.


Northern California Ramp Sign

Ramp signs are placed along the on-ramp and off-ramp of major highways. They are slightly smaller than a regular sign, with the sponsor panel measuring 30″ x 15″.

Signs are available on a first-come, first-served basis.


Find out more about Sponsor a Highway® Northern California

Complete the form below to request further information:

    *By providing your phone number, you agree to receive text messages from Adopt A Highway Maintenance Corporation. Message and data rates may apply. Message frequency varies.