New York City Adopt A Highway® Program

New York City Brand Exposure
24 Hours a Day, 365 Days a Year!

Join the Adopt A Highway® Program in New York City and receive positive exposure and branding 24/7. Your signs will capture the attention of your current customers as well as hundreds of thousands of potential customers each day.

Brand Awareness 100,000’s
of impressions daily

brand promotion

Positive exposure 
and branding 24/7

Connecting brands
with communities


New York City Adopt A Highway® Program

Average Daily Traffic counts (ADTs) reach upwards of 300,000 cars every day on some of New York City’s busiest roadways (City of New York). With the average vehicle carrying 1.passengers (OAAA), businesses that sponsor these areas are likely to receive over 540,000 impressions every single day.

New York City Adopt A Highway

New York City Mainline Sign

For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the highway, facing traffic within each one-mile segment. Signs are blue with white reflective letters and measures 72″ x 54″ in size. The sponsor recognition panel measures 60″ x 15″.

Our art department will work with you to design your sponsor panel for the best visibility and exposure.

Signs are available on a first-come, first-served basis.


Find out more about Sponsor a Highway® New York City

Complete the form below to request further information:

    *By providing your phone number, you agree to receive text messages from Adopt A Highway Maintenance Corporation. Message and data rates may apply. Message frequency varies.