New York Sponsor A Highway® Program

Upstate New York Brand Exposure
24 Hours a Day, 365 Days a Year!

Join the Sponsor A Highway® Program in Upstate New York and receive positive exposure and branding 24/7. Your signs will capture the attention of your current customers as well as hundreds of thousands of potential customers each day.

Brand Awareness 100,000’s
of impressions daily

brand promotion

Positive exposure 
and branding 24/7

Connecting brands
with communities


Upstate New York Sponsor A Highway® Program

Average Daily Traffic counts (ADTs) reach upwards of 116,000 cars every day on some of Upstate New York’s busiest roadways (New York State Department of Transportation) including those in Albany, Buffalo, Rochester, and Syracuse. With the average vehicle carrying 1.8 passengers (OAAA), businesses that sponsor these areas are likely to receive over 208,800 impressions every single day.

Upstate New York Mainline Sign

For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the highway, facing traffic within each one-mile segment. Signs are blue with white reflective letters and measures 72″ x 54″ in size. The sponsor recognition panel measures 60″ x 15″.

Our art department will work with you to design your sponsor panel for the best visibility and exposure.

Signs are available on a first-come, first-served basis.

New York Sponsor A Highway

Find out more about Sponsor a Highway® New York State

Complete the form below to request further information:

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