Are you a Nashville business owner or marketing executive looking for a unique way to elevate your brand while positively impacting your community?
What if you could see your company’s name proudly displayed along one of Nashville’s busiest highways? And what if that sign was seen by thousands of commuters every single day?
We know what you may think: “Roadside cleanup initiatives are old news – how can they stand up against digital marketing efforts?”
But think again. The tried-and-true method of roadside beautification and sponsorship is alive and well, and businesses across the Volunteer State are taking advantage of the opportunity. Not only can you boost your brand’s visibility, but you can also contribute to a cleaner Tennessee!
The Tennessee Sponsor A Highway® Program is a game-changing opportunity that will transform how Nashville businesses approach marketing and corporate social responsibility.
Best of all, you can enjoy all the benefits of highway sponsorship while a trusted team of professionals keeps your roadside clean!
Brand Exposure Is Happening on Nashville Highways
We get it – it’s easy to overlook the impact of traditional advertising methods. However, when it comes to consistently reaching a broad audience, few efforts can still match the effectiveness of highway sponsorship.
Let’s break down the numbers:
Average Daily Traffic
According to the Tennessee Department of Transportation, average daily traffic (ADT) on some of Nashville’s busiest roadways reaches upwards of 100,000 cars daily. That’s a staggering number of potential eyeballs on your brand daily!
180 Million Impressions A Day
But it gets even better. Consider this: the average vehicle carries about 1.8 passengers. Simple math tells us that your sponsored highway sign could make over 180,000 impressions every 24 hours. That’s more than 5.4 million impressions per month!
Now, compare that to digital advertising. While online ads can be targeted, they’re also easily ignored or blocked. But a highway sign? It’s unavoidable, unmissable, and repeatedly seen by commuters day after day.
Your Brand’s Sustainable Reputation On Autopilot
Whether they’re heading to work, running errands, or heading out on a weekend adventure, your company’s name becomes a known entity. Repeated exposure builds brand recognition and trust over time.
But it’s not just about quantity—it’s about quality, too. By sponsoring a highway, you’re advertising and demonstrating your commitment to the community. Your brand becomes synonymous with civic responsibility and environmental stewardship.
Remember, your highway sponsorship sign isn’t a fleeting pop-up or a skippable video ad. It’s a permanent fixture in the Nashville landscape, working tirelessly 24/7 to boost your brand’s visibility and reputation.
While your sign is hard at work, you can focus on running your business, knowing that a professional team keeps your sponsored stretch of highway clean and beautiful.
How Sponsor A Highway Tennessee Works
The beauty of this program lies in its simplicity.
You choose your location, work with the design team on your sign, and then sit back and watch your brand gain exposure daily.
Meanwhile, professional crews keep your sponsored stretch of highway clean, enhancing the visual appeal of your sign and the surrounding area.
Sign Placement and Design
For each mile-long segment you sponsor, one litter removal sign with your company’s recognition panel will be placed on the shoulder of the highway, facing oncoming traffic. These signs are strategically positioned for maximum visibility – so your brand catches eyes.
The signs are blue with white reflective letters and measure an impressive 72″ x 54″. Your sponsor recognition panel, showcasing your company’s name or logo, measures 62″ x 20″ – a size guaranteeing your brand is easily readable, even for fast-moving traffic.
A Custom Design Process
You’re not alone when it comes to designing your panel. The program’s professional art department will work closely with you to create a sponsor panel that offers your brand the best visibility and exposure. They’ll also help you maximize the impact of your message within the available space.
Professional Litter Removal
Here’s where the program shines – you don’t have to organize cleanup crews or worry about litter removal. The Sponsor A Highway Program handles all the cleanup work for you. Professional, trained crews regularly maintain your sponsored section of highway, ensuring it stays clean and litter-free.
Reporting and Data
As a sponsor, you’ll receive valuable data about the impact of your sponsorship. This includes information such as miles cleaned, annual bag, and weight counts for trash collection. These statistics are perfect for inclusion in your company’s sustainability reports or sharing with stakeholders to demonstrate your commitment to the community and environment.
The Win-Wins of Highway Sponsorship
Tangible Environmental Impact and Data-Driven Results
By sponsoring a highway in Nashville, your business makes a concrete contribution to environmental cleanliness.
Professional crews regularly maintain your sponsored stretch, preventing litter from harming local ecosystems. This isn’t just about aesthetics—it’s about accurate, measurable impact.
These quantifiable results are invaluable for sustainability reports, allowing you to showcase your environmental impact in clear, measurable terms. This data-driven approach validates your efforts and helps you track and improve your company’s environmental performance over time.
Boosting Your ESG Profile and Brand Reputation
This visible commitment to sustainability can enhance your brand’s reputation, potentially attracting environmentally conscious consumers and investors. It’s a cost-effective way to showcase your company’s values and commitment to the community, setting you apart in a competitive market.
Community Benefits and Employee Engagement
By participating, your business is crucial in enhancing Nashville’s overall quality of life. Clean highways are safer for drivers, reduce pollution in local waterways, and can even increase property values in surrounding areas.
And think of this: Your team members will take pride in seeing their company’s name associated with keeping their community clean. This sense of purpose and community involvement can increase job satisfaction and potentially boost retention rates.
It’s Never Been Easier To Keep Tennessee Clean
Participating in the Tennessee Sponsor A Highway® Program promotes your business and supports the “Nobody Trashes Tennessee” initiative from the Tennessee Department of Transportation. It’s never been easier to keep Tennessee clean and create a better state to call home!
How to Get Started with the Tennessee Sponsor A Highway® Program
Getting involved in the Tennessee adopt a highway is straightforward:
- Take The First Step: Fill out the online form to receive detailed information about sponsorship opportunities in Nashville.
Select from available highway segments in Knoxville, Memphis, or Nashville. Remember, prime spots are offered on a first-come, first-served basis.
- Design Your Sign: Work with the program’s professional design team to create an eye-catching sponsor logo panel that effectively represents your brand.
- Finalize Your Sponsorship: Complete the necessary paperwork and make your sponsorship official.
- Watch Your Impact Grow: Enjoy increased brand visibility while professional crews keep your sponsored stretch of highway clean.
Don’t miss this opportunity to boost your business while impacting Nashville’s environment. Contact the Tennessee Sponsor A Highway® Program today and take the first step towards cleaner highways and a more substantial brand presence.
Reserve Your Spot On A Tennessee Highway Today
FAQ
How much does it cost to sponsor a highway in Nashville?
The cost of sponsoring a highway in Nashville varies depending on location and traffic volume. Contact the Tennessee Sponsor A Highway Program for a customized quote based on your preferred sponsorship area.
How long does a highway sponsorship last?
Highway sponsorships are typically available in one-year increments. Many businesses renew their sponsorships annually to maintain their presence and continue supporting the community.
Can I choose the specific location for my sponsored highway segment?
You can select from available highway segments in Nashville, Knoxville, or Memphis. However, remember that locations are offered on a first-come, first-served basis, so popular spots may fill quickly.
What information is displayed on the sponsor recognition sign?
The sponsor recognition panel, measuring 62″ x 20″, typically displays your company name or logo. The program’s design team will work with you to create a compelling and visually appealing panel within these dimensions.
How often is litter removed from my sponsored highway segment?
Professional crews maintain sponsored highway segments regularly. The frequency of litter removal may vary based on location and need, but you can rest assured that your sponsored area will be kept clean consistently.
How does highway sponsorship benefit my business beyond advertising?
Highway sponsorship enhances your company’s corporate social responsibility profile, contributes to ESG (Environmental, Social, and Governance) efforts, supports local environmental initiatives, and provides quantifiable data for sustainability reports. It demonstrates your commitment to the Nashville community, potentially improving customer loyalty and employee satisfaction.