How often do you think about practical, tried-and-true marketing methods over “going viral”?
Getting caught up in the latest social media trends or flashy online campaigns is easy. But what if there was a way to reach hundreds of thousands of potential customers daily while positively impacting your community?
Enter the Nevada Sponsor A Highway® Program – a powerful marketing tool hiding in plain sight along the Silver State’s bustling roadways.
You may think that sponsoring highway programs are a thing of the past. Yet the stats show that roadside advertising is still highly effective, with 71% of drivers noticing billboards and signs while driving.
Let’s face it—many people spend a good chunk of their day on the road. So why not use this captive audience and showcase your brand to potential customers?
Read on to explore everything you need about this innovative program and why it might be the perfect addition to your marketing strategy!
What is the Nevada Sponsor A Highway® Program?
The Nevada Sponsor A Highway® Program is a unique partnership between businesses and the state that allows companies to sponsor the maintenance and cleanup of specific highway segments.
In return, sponsors receive highly visible signage featuring their company name and logo along their adopted stretch of road.
This program is part of a larger national initiative that began in the 1980s to keep America’s highways clean while offering businesses an innovative marketing opportunity. Since its inception, the program has grown to include 26 states, with Nevada being one of the most recent additions to this fast-growing marketing opportunity.
Why should businesses consider sponsoring Nevada highways?
There are several compelling reasons why sponsoring Nevada highways could be a game-changer for your business:
Massive exposure
With average daily traffic counts upwards of 199,000 cars on some of Nevada’s busiest roadways, your brand could receive over 358,200 impressions daily. That’s more than 130 million potential views per year!
Cost-effective advertising
Compared to traditional billboards or other forms of outdoor advertising, highway sponsorship offers incredible value for your marketing dollar. While exact costs vary depending on location and contract length, many businesses find the cost-per-impression significantly lower than other advertising methods.
24/7 visibility
Your sign works for you around the clock, 365 days a year. Unlike digital ads that can be blocked or scrolled past or TV commercials that can be skipped, your highway sign is always there, catching the eyes of commuters, tourists, and long-haul truckers alike.
Corporate social responsibility
By contributing to cleaner, safer highways, you’re demonstrating your commitment to the community. This can help build goodwill among residents and potential customers, enhancing your brand’s reputation.
Targeted local marketing
If your business serves a specific geographic area, you can choose to sponsor highways near your location, ensuring that your message reaches the most relevant audience.
Brand association with safety and cleanliness
Your company’s name becomes associated with keeping Nevada’s highways clean and safe, which can subtly influence how people perceive your brand.
How does the Nevada Sponsor A Highway® Program work?
A blue sign with white reflective letters is placed on the highway shoulder for each sponsored segment.
The sign measures 72″ x 48″ and features a 56″ x 20″ sponsor recognition panel featuring your company’s name and logo. Our art department will work with you to design a panel that maximizes visibility and brand recognition.
The process is straightforward – and the team at Sponsor A Highway® is here to guide you every step of the way:
- You choose a highway segment to sponsor (subject to availability).
- You work with the program’s design team to create your sign.
- The sign is manufactured and installed by professional crews.
- Regular litter removal services are carried out along your sponsored segment.
- You receive reports on the environmental impact of your sponsorship.
Are there different sponsorship options available?
Yes! The program offers flexibility to suit different business needs and budgets – so you’re never far away from a marketing opportunity that maximizes visibility and brand recognition.
- Mainline Signs: These are the standard signs placed along the main highway. They offer the highest visibility and are ideal for businesses looking to make a big impact.
- Ramp Signs: These are placed along highway on-ramps and off-ramps. While slightly smaller, they can be strategically placed near business locations or in high-traffic areas.
- Multiple Segments: Some businesses sponsor multiple highway segments, creating a corridor of visibility that reinforces their brand message.
- Contract Lengths: Sponsorship contracts are typically available in 1-year, 3-year, or 5-year terms, with longer contracts often offering better rates.
How does highway sponsorship benefit the environment and local communities?
The impact of the Sponsor A Highway® Program goes far beyond marketing. You’d be amazed at just how far your sponsorship dollars can go.
Litter reduction helps keep Nevada highways clean
Sponsors help keep Nevada’s highways clean by funding professional litter removal services. This not only improves the aesthetics of our roads but also prevents trash from entering local ecosystems.
Wildlife protection is a byproduct of environmental care
Roadside litter can be harmful or even fatal to wildlife. Regular cleanup helps protect Nevada’s diverse fauna – ensuring a healthier and more balanced ecosystem.
Water quality is also improved
Litter on highways can be washed into storm drains and waterways during rain. Removing this litter helps protect Nevada’s water resources.
You play your role in promoting safety
Clean highways are safer highways. Debris-free roads reduce the risk of accidents and tire damage. Clean highways also contribute to a sense of community pride and can even boost local tourism.
Job creation and economic opportunities are at the heart of the program
The program creates jobs for litter removal crews, contributing to the local economy. Each year, thousands of pounds of litter are collected and disposed of properly, creating opportunities for waste management companies and recycling facilities.
Can sponsoring a highway improve my company’s ESG (Environmental, Social, and Governance) score?
Absolutely! It’s never been more important for Nevada businesses to show their commitment to environmental sustainability and social responsibility.
Sponsoring a highway helps keep the state clean and aligns with ESG principles. It also demonstrates your company’s dedication to positively impacting the community.
- You’ll receive annual data projections on the amount of litter removed, which can be included in your company’s environmental impact reports.
- You’re demonstrating strong social responsibility by contributing to community cleanliness and safety.
- Participation in such programs can be seen as a sign of good corporate governance and long-term thinking.
- The program provides infographics and data that can be easily incorporated into sustainability reports and ESG disclosures.
- Many companies use highway sponsorship as a rallying point for employee volunteer initiatives, further boosting their social impact.
How does highway sponsorship compare to other forms of outdoor advertising?
While billboards and other forms of outdoor advertising certainly have their place, highway sponsorship offers some unique advantages:
- Unlike a standard advertisement, highway sponsorship associates your brand with a public service, potentially creating more goodwill.
- Drivers typically have more time to absorb your message on a highway sign than a billboard they might pass at high speed.
- Highway sponsorship signs don’t compete with a cluttered advertising landscape, making them more likely to be noticed and remembered.
- Many businesses find that the cost-per-impression of highway sponsorship is lower than traditional billboards, especially when factoring in the added value of the community service aspect.
How do I get started with the Nevada Sponsor A Highway® Program?
Getting started is easy! All it takes is an initial consultation to determine which section of highway you would like to sponsor and what message or logo you would like displayed. Our team will work with you to create a customized sponsorship package that fits your budget and advertising goals.
- Research: Review the information provided about the program and consider how it aligns with your marketing goals and budget.
- Contact: For more information, contact the Adopt A Highway Maintenance Corporation. They can provide detailed pricing and availability for different highway segments.
- Choose Your Location: Work with the program team to select the best location(s) for your sponsorship based on traffic data and your target audience.
- Design Your Sign: Collaborate with the design team to create a sign representing your brand while meeting program guidelines.
- Finalize Contract: Choose your contract length and finalize all paperwork.
- Implementation: The program team will handle the manufacturing and installation of your sign, as well as ongoing maintenance and litter removal.
- Track Results: Use the data provided by the program to track the environmental impact of your sponsorship and incorporate it into your marketing and CSR reports.
Join us in our mission to help keep Nevada Highways beautiful
The Nevada Sponsor A Highway® Program offers a unique blend of impactful marketing, community engagement, and environmental stewardship – because sometimes the most effective marketing strategies are right in front of us (or, in this case, right alongside us as we travel Nevada’s highways!)
By participating in this program, you’re advertising your business and investing in the beauty and safety of Nevada’s roadways. You’re showing your commitment to the community and the environment, all while gaining valuable brand exposure to hundreds of thousands of potential customers every day.
So the next time you brainstorm marketing ideas, remember that sometimes the road less traveled isn’t on social media – it’s on the actual road! Consider adding highway sponsorship to your marketing mix and watch your brand awareness soar along Nevada’s bustling highways.
Ready to supercharge your brand exposure on Nevada highways? Contact The Nevada Sponsor A Highway® Program today and take the first step towards a marketing strategy as expansive and impactful as Nevada’s open roads. Your journey to more effective, socially responsible marketing starts here!