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Did you know that out-of-home (OOH) advertising is the best offline medium to drive online activity? It’s more effective than television, radio, and print!

As the name suggests, OOH advertising reaches consumers while they are outside of their homes. Examples include billboards, transit displays on buses, trains, and airplanes, and place-based media such as in stores or commercial establishments.

Another great example? Our Sponsor A Highway® program! Sponsor A Highway® is a unique marketing program that allows businesses to showcase their brand and logo along busy roads. Our signs effectively increase brand exposure and visibility, not to mention they are much more affordable and closer to the roads than billboards.

While quickly scrolling past digital ads on a smartphone or computer, consumers might not recall what ads they saw; however, OOH ads are the most noticed. According to a Neilson study, 90% of U.S. residents ages 16 or older surveyed have noticed OOH advertising in the past month and 80% in the past week.

Most importantly, consumers aren’t just viewing the ads. They are acting on them.

  • 1 of 3 OOH viewers have searched for the advertised brand online.
  • 2 of 3 OOH viewers used their smartphones in response to seeing an OOH ad.
  • 42% of smartphone viewers have searched for an OOH advertiser on their mobile devices.
  • 66% of smartphone users took some type of action such as social engagement, website visits, phone calls, and other actions after seeing an OOH ad.

The effectiveness of OOH advertising explains why it’s the fastest-growing medium. According to the Out of Home Advertising Association of America (OAAA), OOH advertising revenue hit a new high and increased by 20.7 percent in 2022.

Unlock the power of OOH advertising by sponsoring a highway in your market! Signs are visible 24 Hours A Day, 7 Days A Week, 365 Days A Year. Call us at 1-800-200-0003 to supercharge your brand.

Nielsen. “OOH Most Effective in Driving Online Activity.” OAAA, 1 May 2017.
Nielsen. “OUT-OF-HOME-ADVERTISING-STUDY.” Nielsen, 2019.
Out of Home Advertising Association of America. “This Year’s Fastest-Growing Medium, OOH Revenue Hits $8.6 Billion.” OAAA, 23 March 2023.