Last Updated: December 13, 2025
What does your cooperative advertising budget have in common with local litter removal sponsorship? A high-impact, co-op-funded way to secure 24/7 visibility while showcasing genuine community commitment.
Co-op, or cooperative advertising, is a valuable partnership where manufacturers and retailers share promotional costs. Manufacturers often reimburse 50% to 100% of the cost of approved advertising campaigns. For retailers and dealerships, using these funds strategically is key to gaining a competitive edge without depleting local budgets.
When you utilize your co-op money to partner with Adopt A Highway Maintenance Corporation® (AHMC), you save critical time and resources. Instead of exhausting internal teams on campaign development and creative execution, we make it easy. We handle the design, creation, and professional installation of your sponsorship signs.
Once your signs are installed along your dedicated highway segment, your brand receives continuous, high-frequency Out-of-Home (OOH) exposure along the busiest routes in your state, 24 hours a day, 7 days a week, 365 days a year.
We execute the campaign, and our professionally trained cleaning crews handle essential litter removal services. This allows your business to gain positive community recognition and sustained brand presence—a guaranteed win-win for maximizing your co-op investment.
The Co-Op Opportunity: Aligning Brand Trust and Environmental Stewardship
In today’s market, consumers are increasingly driven by values. They actively seek out and support brands that demonstrate a genuine commitment to environmental issues and community health. When commuters see your highway signs, they associate your brand with Corporate Social Responsibility (CSR). Removing litter not only beautifies the highway but directly contributes to cleaner, safer roads—a tangible community benefit.
The reality is that billions of dollars in available co-op funds go unused every year. While some manufacturers proactively communicate your available funds, others may require you to request them. Be sure to contact your manufacturer representative annually to secure your budget.
Once you secure those valuable co-op funds, maximize the impact of your highway sponsorship by spreading the word across all communication channels. This extends the ROI far beyond the roadside exposure:
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Social Media: Share the sign image we provide with you on all social media platforms, including location tags and specific hashtags that link to your CSR mission.
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Internal Communications: Announce the sponsorship to company personnel via staff meetings or internal communication. Reinforce your organization’s commitment to environmental initiatives and note the sign’s location if it is near your offices.
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Manufacturer Relations: Thank your co-op fund provider and share the photo of your installed sign. Highlighting how their funds supported a highly visible environmental initiative can strengthen your partnership for future co-op opportunities.
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Newsletters & PR: If your company issues a print or electronic newsletter, mention your sponsorship and include a quote from leadership about why supporting local environmental stewardship is a meaningful corporate value.
Don’t leave valuable co-op money on the table. Secure a high-visibility, high-impact OOH sponsorship that builds trust and continuous brand awareness.
Reach out to us about sponsoring a highway today! Contact us at 1-800-200-003 or learn more about available sponsorship markets at https://adoptahighway.com/sponsor-markets/