What does your co-op budget have in common with litter removal sponsorship?
A smart (co-op funded) way to show the community you care!
Co-op, or cooperative advertising, is a partnership between manufacturers and retailers to share the cost of advertising. Manufacturers reimburse 50 to 100% of promotional campaigns by sharing the cost.
You will save time and resources when you use your co-op money to partner with Adopt a Highway Maintenance Corporation® (AHMC). Developing marketing campaigns, messaging, and creativity can be time-consuming and exhausting for small businesses, so we will make it easy!
When your company sponsors a highway, we’ll handle the signs’ design, creation, and installation. Once the signs are installed along your sponsored highway area, your brand will receive exposure along the busiest highways in the state 24 hours a day, 7 days a week, 365 days a year.
The marketing is taken care of by us, and so is the litter removal, so you don’t have to worry about a thing. Our professionally trained cleaning crews handle the litter removal services while your business receives the recognition. It’s a win-win!
Additionally, more and more consumers want to know what brands are doing to address environmental issues, impacting what businesses they support. When consumers see your signs along the highways, they’ll see your brand as a company that cares about the community and the environment. Removing litter beautifies and cleans the highway and makes the roads safer to travel on.
Billions of dollars of available co-op money go unused every year. While some manufacturers are proactive about telling you how much co-op money you have, others may not say a word unless you ask for it. Be sure to ask and know how much is available to you each year.
Once you secure that co-op money, spread the word that you are doing your part to keep roads clean via your sponsorship. Here are some ways to accomplish that:
- Share the sign image we provide you on your social media pages.
- If your company issues a print or electronic newsletter, mention your sponsorship and include a quote from your CEO about why you feel supporting litter removal is meaningful.
- Send the good news about your sponsorship to your company personnel to reinforce your organizational commitment to environmental initiatives. This can occur at staff meetings or via your internal communication. Don’t forget to mention where your sign is located if it is close to your offices.
- Thank your co-op fund provider and share the photo of your sign with them. Only good things can come from showing them how – by supporting your organization – they are supporting the environment.
Don’t leave your co-op money on the table. Reach out to us about sponsoring a highway today! Contact us at 1-800-200-003 or learn more at https://adoptahighway.com/sponsor-markets/