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37 million!

That’s how many people who were expected to travel on U.S. highways for the unofficial start of summer: Memorial Day weekend. According to a recent report from AAA, 37 million motorists is a 6% increase from 2022.

With these numbers, this is predicted to be the third busiest summer since 2000! “This summer travel season could be one for the record books,” said Paul Twidale, Senior Vice President of AAA.

Whether it’s a road trip to national parks, a vacation to the beach, camping in the mountains, day trips, or weekend getaways, motorists are packing their bags and hitting the road this summer. Traveling is on the rise and more appealing again because the pandemic is no longer a national emergency. Gas prices are also lower than this time last year with consumers paying $1 per gallon less in some states.

With millions of people traveling this summer, there are millions of pairs of eyes looking out their car windows. Adopt a Highway Maintenance Corporation provides a unique way for your company to reach those travelers.

Through Adopt a Highway’s sponsorship program, your company name and logo can appear along the busiest roadways in your state. Sponsorship signs, located along every mile your company sponsors, are a great way to increase brand exposure and provide your company with a distinguishable form of marketing.

Not only does Adopt a Highway help spread the word about your business to the community, but we also help beautify the sponsored segments of highway. Although increased traveling may mean more opportunities for trash and litter to be thrown onto America’s highways, Adopt a Highway helps combat this issue. Our team sends professional cleaning crews to remove litter along your organization’s sponsored segments. In 2022, Adopt a Highway’s cleaning crews collected 1.3 million pounds of litter.

Ultimately, the more miles of highway that are sponsored, the more trash Adopt a Highway can collect, and that’s why we need your help.  To keep our roads clean this summer and to take advantage of summer highway travel, consider joining our Sponsor A Highway program. To get started, call us at 1-800-200-0003 or visit our website to learn more.


Aixa Diaz. “42.3 Million Americans Expected to Travel for Memorial Day Weekend” AAA, 15 May 2023.