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Adopt A Highway® News
Discover all the latest news about our products, services, and company culture on the official Adopt A Highway® blog.
May 23, 2024
Why Your Michigan Business Should Sponsor A Highway
Michigan Businesses: Boost Your Brand with Sponsor A Highway Meet Sarah, a small business owner in Ann Arbor, Michigan. Like many entrepreneurs, Sarah is always looking for cost-effective ways to…
February 26, 2024
Maximize ROI: What Is The Sponsor A Highway Cost & Value?
Last Updated: November 05, 2025 Have you ever wondered what it costs to sponsor a highway? The Sponsor A Highway® Program offers a unique outdoor advertising and Corporate Social Responsibility…
January 29, 2024
What Are The Benefits of Adopting a Highway?
Is your business looking for a creative, cost-effective way to reach potential customers who give back to the community? Have you considered the benefits of adopting a highway? Adopt A…
December 21, 2023
Do Roadside Advertising Signs Really Work? The ROI & Best Practices
Last Updated: November 25, 2025 Roadside advertising signs, also known as Out of Home (OOH) media, have been around for decades, providing businesses with a way to promote their products…
October 16, 2023
What Does Adopt A Highway Mean?
People often ask us, “What does Adopt A Highway mean?” Our Adopt a Highway Maintenance Corporation® team eagerly tells them many things: exclusivity, reach, exposure, and giving back. Our sponsors…
August 7, 2023
How to Travel Sustainably in these 6 U.S. Destinations
It’s relatively simple to live sustainably from the comfort of your home. Small efforts such as turning off the lights, conserving water, and composting in your backyard can make a…
June 29, 2023
Motorists Increase Summer Traveling on U.S. Highways
37 million! That’s how many people who were expected to travel on U.S. highways for the unofficial start of summer: Memorial Day weekend. According to a recent report from AAA,…
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