Sustainability Makes for Better Business While improving sustainability efforts is crucial for all businesses in 2018, it is still a concept that many find puzzling. To clear things up, let’s…

Did you know that better waste management practices could mean financial improvements as well? The typical hesitation regarding implementing better sustainability practices stems from the fear of increased cost. By…

In 2018, it is paramount for businesses to take a stand and support a cause. However, there are a few common questions that are asked by companies beginning this quest.…

At Adopt A Highway Maintenance Corporation® (AHMC) we’re often asked, what’s the difference between sponsoring a highway and adopting a highway? Since this is a common question, it is essential…

If achieving zero waste isn’t a part of your business to-do list, it should be. Waste costs businesses money and symbolizes poor design. As circular thinking is becoming popular, leaders…

When you hear about the Sponsor A Highway® Program, you probably assume it is a government-operated program. Don't worry; you will find that this is a common misconception. Since few…

Branding is a marketing practice in which a business develops a name, symbol or design that refers to a company and makes that company easily identifiable. It is about defining…

As technology advances, consumer needs evolve, and market share changes… marketing departments are being forced to evolve and re-evaluate their planning and marketing tactics as they go into each New…

You don’t have to operate with zero-waste, a recycling program, and environmentally friendly policies to be a sustainable business. Being a sustainable business means your company is working with conscious…

Sales drive business, after all, without sales there would be no cash flow. Whether you’re in a B2C or B2B business, the underlying work is still the same- sell something…